NUMBERS
C-suite strategy partner for creative businesses
NUMBERS is a boutique advisory firm offering fractional C-suite services for creative businesses ready to grow with clarity, confidence, and strategic precision.
Founded by Matthew Feldman and Justin Keller, NUMBERS is more than consulting; it is a partnership. We step in as your outsourced C-suite team, blending financial intelligence, operational insight, and brand-savvy leadership to help creative founders scale sustainably and make decisions that align with their values.
Whether you are launching a new project, expanding your team, or rethinking your revenue model, NUMBERS brings grounded strategy and big-picture vision to help you build a business that works for your lifestyle, your legacy, and your long-term goals.

Our Services
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Ongoing strategic partnership with dedicated time each month. Think of us as your part-time CFO, COO, and CSO rolled into one.
Revenue modeling and cash flow strategy
Pricing and offer development
Org structure and operational systems
Creative business forecasting
Founder accountability and strategic check-ins
Best for: Creative studios, agencies, or founders earning $500K+ in annual revenue and seeking consistent strategic guidance without hiring full-time execs.
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One-time or short-term support for specific goals or business pivots.
Product or service launch strategy
Business model audit + repositioning
Revenue optimization roadmap
Best for: Creatives who need expert input for a major decision or business moment.
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High-touch, one-on-one coaching tailored to creative entrepreneurs navigating leadership, operations, and mindset.
Vision alignment and goal setting
Fiscal empowerment
Leadership development
Burnout prevention and life/work integration
Best for: Founders in transition, emerging leaders, or creatives scaling for the first time.
"Everything you can imagine is real."
〰️ Pablo Picasso 〰️
"Everything you can imagine is real." 〰️ Pablo Picasso 〰️
About the Founders
Matthew Feldman and Justin Keller built NUMBERS to serve the creative leaders they saw being overlooked by traditional business consulting. With backgrounds spanning finance, fashion, hospitality, and coaching, they bring a rare blend of strategic rigor and emotional intelligence.
Together, they help creative entrepreneurs clarify what they want, structure how to get there, and build businesses that are not just profitable; but personal, intentional, and built to last.
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MATTHEW FELDMAN
FOUNDER
Matthew Feldman is a fiscal strategist and advisor with a background in storytelling and creative leadership. As co-founder of NUMBERS, he helps entrepreneurs align their revenue, expenses, and capital with their mission; bringing clarity, structure, and vision to creative businesses ready to scale with intention, integrity, and long-term confidence.
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JUSTIN KELLER
FOUNDER
Justin Keller is a certified business coach and fashion industry executive who leads with empathy. As co-founder of NUMBERS he helps creative entrepreneurs navigate growth with clarity, compassion, and strategy; blending emotional intelligence with sharp business insight to build value driven businesses that feel as good as they perform.